A Saudi holding company built on purpose and governance
Alsarah invests across hospitality, real estate development, and capital markets to elevate the experience of the Guests of the Holy Sites.
Providing investment services aligned with investors' aspirations through robust, well-defined metrics and qualified human capital, maximising shareholders' rights.
Leadership in diversified and innovative investments with high returns and smart management, enhancing the quality of services for the Guests of the Holy Sites.
Developing service and economic investments, strengthening strategic partnerships, preparing for a public offering, and entrenching governance and compliance.
The Alsarah Compass
A balanced scorecard built on four pillars that guide sustainability, competitiveness, and integrated growth.
Human Capital
People are the core of success. Alsarah invests in talent, leadership development, and an enabling culture.
Institutional Foundation
A flexible structure with clear roles, disciplined governance, and continuous digital transformation.
Finance & Investment
Sustainable growth achieved through efficient resource management and disciplined capital allocation.
Shareholders & Customers
Delivering value and building long-term, trusted relationships with shareholders and guests alike.